Benefits of Vehicle Wraps

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Benefits of Vehicle Wraps

[two_third]Vinyl decals are one of the most effective means of mobile brand advertisement. DFW Vehicle Graphics provide a variety of methods by which you can decorate your company vehicles to turn them into moving billboards that provide you with instant mobile advertisement.

For example, you can order decals which display the company’s insignia, brand name, or advertise its service. Hence, custom vinyl decals can be a cost effective, longer lasting and profitable means of advertising your brand, corporate identity or service.

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Provided your decals are big enough to be noticed and are made with a visually appealing design, they can provide your vehicle with an attractive look that can instantly grab the attention of potential customers. Nonetheless, the decals should be durable, visually appealing and immensely attractive. To achieve these aims one can either hire a professional graphic designer to create a suitable design for custom decals or contact a decal manufacturer who may also provide design facility. This is because many decal manufacturers also have their own design experts who can provide you with ready-made, tweak able and custom designs.

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As mentioned earlier, custom car decals offer a unique mode of advertisement as the decorated car becomes a moving billboard that can stand out from the crowd and instantly grab the attention of potential customers, wherever it goes.

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Cost Effective

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Car decals are a cost-effective mode of advertisement as they do not merely appear for a few minutes or seconds (as is the case with TV adverts) and are longer lasting than rented space on a billboard or a pivotal location in the city.

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Long Lasting

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With our premium materials, it can last for several years without peeling off or fading away. Before buying a car decal, make sure that it is made of high quality vinyl, as some inferior quality decals can wear off due to something as minor as the UV rays of the sun.

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Flexible Advertisement

Unlike TV or radio commercials or ads placed in a local newspaper, vinyl decals act as a more cost-effective means of advertisement and offer more flexibility. This is because you can not only decorate a company car/fleet with decals but also distribute decals to the general population to display on their cars. Furthermore, private or public transport vehicles can also be decorated with vinyl decals to advertise your brand (probably at a charge). Additionally, what makes vinyl decals quite flexible includes the mobility and durability that they offer due to their longer life and attractive designs.

Hence, you can use vinyl decals to boost your business by either going for a custom design or seeking some help from a decal manufacturer to tweak a ready-made design to fill in your advertisement or company logo. Car decals can cost anything from a few hundred dollars to thousands, depending upon your design specifications, the size of the decal(s) and other associated factors such as the quantity of the decals ordered.

Eye-Opening Mobile Advertising Facts

Consider these statistics compiled by the Outdoor Advertising Association of America:

  • More than 95% of Americans are reached by media targeting vehicle drivers and passengers.
  • One vehicle wrap can generate between 30,000 – 70,000 impressions daily.
  • Fleet vehicle advertising boosts name recognition 15 times greater than any other form of advertising.
  • 30% of mobile outdoor viewers indicate they would base a buying decision on the ad they see.

The Best Return on Your Advertising Investment

The benefits of a vehicle wrap hit home with stunning clarity when you compare its cost to the Cost Per Thousand Impressions (CPM) of other forms of advertising (Statistics courtesy of the Outdoor Advertising Association of America):

  • A 30-second prime-time spot in the top 100 television markets cost $17.78 per CPM.
  • A 60-second drive-time ad in the top 100 radio markets cost $8.61 per CPM.
  • A one-third b/w page ad in the top 100 newspaper markets cost $22.95 per CPM.
  • A four-color one-page ad in 23 top magazine publications cost $9.35 per CPM.
  • The average for all forms of billboard ads cost $2.18 per CPM.
  • Vehicle wraps cost $.77 per CPM.
By | 2013-06-18T15:14:07-05:00 June 18th, 2013|News, Vehicle Graphics|Comments Off on Benefits of Vehicle Wraps